Waseem Mahmood is a strategic communications expert having developed and managed several major projects specifically in Countering Violent Extremism and illegal migration. An award-winning broadcaster, he began his career at the BBC in the General Programmes Department, producing for both television and radio. He left the BBC to set up TV Asia, the first satellite subscription service for the British Asian community, where he was director of programmes.
He has been instrumental in several and various strategic communication projects in Pakistan and Nigeria, most notably, the launch of a Hausa language TV station in Northern Nigeria. Stationed in Kano, he was responsible for setting up and running a US State Department funded free to air Hausa language satellite channel aimed at supporting the Counter Terrorism Bureau’s CVE agenda in Nigeria. As well as working very closely with NGOs and government bodies involved in CVE and interfaith relations, he also collaborated with bodies promoting education, girl’s rights, human rights, women’s empowerment and health issues.
Other highlights of his career include developing a comprehensive five year strategic communication strategy countering violent extremism in Pakistan. This included running a successful Pashto radio soap for young people, “Da Duniya Zamung Duniya” (Our World) on 4 FM Radio Stations in Peshawar/FATA and the “Yeh Hum Naheen” (This is not us), anti-terrorism foundation in Pakistan aimed at de-radicalising young Muslims. In 2008, developed and ran a major multimedia campaign which culminated with world record breaking 62.8 million Pakistanis signing a petition condemning terrorism. Other initiatives include a “We are the world” type song, PSAs on aircrafts flying to Pakistan, the production/distribution of video/audio vignettes featuring personal testimonies of survivors of terrorism from around the world, developing comprehensive social media strategy to engage potential Jihadist recruits and undertaking extensive outreach campaign visiting over a hundred colleges and universities in at risk areas.
More recently, he was responsible for developing and implementing British High Commission Islamabad/FCO’s illegal migration communication strategy in Pakistan involving the production of a documentary that was aired on national TV and conducting extensive outreach in key areas.
Waseem was awarded an OBE in 2005 in Her Majesty’s New Year’s Honours List “for services to the reconstruction of Media in post war countries”, and received the KAPPA lifetime achievement award “for most outstanding contribution to media”.
Pat Younge is the Co-Founder and Managing Director of Sugar Films, a west London based content production company, and founder/director of WeCreate Associates, a consultancy that focuses on creative leadership, innovation and technology.
Between 2010-2014 Younge was Chief Creative Officer of BBC Television Production, the largest content creation company in the world, leading teams producing shows including Dr Who, Top Gear, Strictly Come Dancing, Natural History and Eastenders. Prior to that he was President/General Manager of Travel Channel Media, an award winning US cable business in 90 million American homes.
Younge has campaigned to improve cultural diversity in television throughout his 23 years in the industry, which included working for the BBC, ITV and Channel 4.
He served on the Expert Group of the European Broadcasting Union assessing the future of public service broadcasting, and is a Fellow of the Royal Television Society and Royal Society of Arts. He lives in Ealing, with his wife and three children.
Mark was born in Bermuda and attended the Purcell School of Music in London. Following this, Mark attended from the Juilliard School of Music at the age of 16 and graduated in 1998. Shortly after returning to London following his studies Mark started work with the Shaw Trust, a national disability charity and steadily progressed through the organisation becoming the National Equality and Diversity Manager assisting the Trust to become a Stonewall Top 100 employer and winning the Bristol Recruitment Awards for Positive Action schemes.
In 2009 Mark left the Shaw Trust to continue work as an independent consultant. Mark reviewed and redesigned the Law Society Diversity & Inclusion Charter self assessment standards, toolkit and reporting system and also the Law Society Procurement Protocol for which he won the ENEI Inclusive Procurement Award.
In 2013, Mark authored the Equality & Diversity Risk and Compliance Toolkit published by the Law Society to assist firms meet regulatory requirements in relation to equality and diversity.Recently, Mark has worked on several diversity projects for the BBC and a range of leading companies in the finance, health, probation, media and legal sectors.
Melissa has worked in television for 13 years. After finishing a business studies and tv & film degree at Brunel university, she started her television career as a runner for TSI, a post production company in Covent Garden. She then moved to the BBC, working on live television as an autocue operator and then joined Sky in 2000 where she worked her way up to being an editor.
Melissa currently works on a variety of entertainment and sport shows at Sky. She has been an editor for nearly 10- years and very much enjoys volunteering at MAMA Youth Project as a trainer.
Shaun is currently a Management Consultant at Accenture PLC. He joined the company in July 2015.
He has skills and expertise across corporate strategy and corporate finance – M&A. His experience encompasses financial institutional groups, legal services and commercial real estate investment. These experiences provide him with a fresh perspective to think laterally and problem solve issues that are inherent in the media industry as well as challenging the status quo.
He has an interest in helping under-represented groups and disadvantaged young people to acquire and develop the skills required to progress. In pursuance of that he joined the MAMA Youth Project as a Trustee in March 2016, contributing by advising C-level suite on financial and strategic matters.
Shaun completed a law degree (LLB Hons) at Kingston University in 2008, he went on to take the Bar finals, successfully and was called to the Bar in 2009. In 2010 he graduated with a masters in finance (MSc) from King’s College London and is currently working towards an MBA at Imperial College Business School and Chartered Accountancy exams (ICAEW ACA).